Are you writing press releases for your company that are falling flat with current and prospective customers? Press releases are a great way to let the world know about your achievements and plans. If you are not writing and publishing them in a way that makes it easy for people to find them, however, then you are missing out on a lot of exposure. Here are three great ways to improve your press releases.
- Optimize Them for Search Engines
- Take Advantage of Free Press Release Services
- Make Them Interesting
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According to Search Engine Journal, 93% of online experiences begin with a search engine. Is your content written in a way that makes it easy for users to find you in Google? Consider that there are 100 billion searches a month in Google alone. That is 100 billion chances for your company to be noticed each month. By making use of effective press release SEO, like smart keyword placement, you stand to vastly increase your exposure. 70% of web users click only on organically high ranked search engine results. SEO press release techniques are important because they can help get you high ranking.
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Distributing a press release to a wide audience does not have to mean a huge bill. There are free press release websites available that allow you to submit your release and have it distributed across search engines and top press release sites. You can improve the number of press releases you can publish and the amount of outlets they are listed on by subscribing to a monthly plan on places like Free Press Release. However, for many people the free option is enough.
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When writing press releases you must keep in mind your target audience. Whether you are writing a science fiction novel, food blog, or professional press release the fact is that speaking to an audience through your work is the best way to engage them. Get into their head. Think about what they expect from your press release. Engage them, provide them with value, and provide them with a service.
Press releases continue to be important in the digital age. The difference is that writing press releases now means a focus on valuable content versus rhetoric. Shifting to content-centered writing means you will appear more in search engines and will be far more likely to gain and retain new customers. The best press releases are cheap and effective.